TAG: marketing

Building a growth-oriented business without a strategic playbook is a waste of resources. Calling the right plays is even more important. This site is a living copy of my playbook.


How to Manage Content with Asana

In Managing Enterprise Content, Ann Rockley argues for the planning of content reuse through four stages: create, review, manage, and deliver. A stage can have sub-stages; for example, the "create" stage has three sub-stages: planning, design, and authoring and revision. She notes that content is often created by individuals working in isolation inside an enterprise (the coined term is the Content Silo Trap). To counter this content silo effect, she recommends using a "unified content strategy,…